Dayo Olashoplife
Digital marketing has become an important aspect of any business, especially for small and medium enterprises (SMEs) in Nigeria.
Sitting on the fence will significantly hurt your business if you do not get in on the bandwagon. With internet penetration gradually increasing in most African Countries including Nigeria, and mobile devices getting lot of scales in the market, digital marketing has provides a cost-effective and efficient way for SMEs to reach and engage with their target audience in Nigeria.
Here are five digital marketing tools that can help SMEs in Nigeria to grow their business in the year 2023 and beyond.
Digital Marketing Tools for SMEs in Nigeria
Web Design Tool
Gone are the days you need to pay hundreds of thousands for your business website to come alive, you can now create a good looking professional website for your business in Nigeria all by yourself.
I heard a lot of people talking about various Content Management System in which they can use to build their website. Some people use wix, some user blogger.com and other use WordPress.
As for me, i will recommend WordPress to you as the go to Content Management System to use anyday, anytime. The tool help you to design an intuitive and awesome website fast. There are themes and plugins you can use to make everything look professional and unique.
A CMS is a platform that enables businesses to create, manage, and publish content on their website. WordPress is one of the most popular CMS platforms available and provides a range of features and plugins that can help businesses to improve their website’s functionality and reach a larger audience.
There is a long time friend i help to set up his business website, he already knew something about WordPress, all i just help him with was to buy the Domain and connect the hosting DNS to it.
I can help you to develop a professional website if you don’t want to get your hand dirty with the technicality involved in building a website or you don’t have that much time on your side.
Google Keyword Planner for SEO
SEO is the process of optimizing a website to improve its ranking on search engines such as Google. This can be achieved through a range of techniques such as keyword research, on-page optimization, and link building.
SEO tools such as Google Keyword Planner, Moz and SEMrush can help businesses to track their website’s performance and make informed decisions about how to improve their ranking on search engines.
You need your newly built or existing website to start ranking on the first page of Google and one of the important tool you need is the Google Keyword Planner.
Google Analytics
You had developed your website and you are getting some audience coming to it, you need to track the result that will help you to make informed decisions efficiently and fast.
Google analytic tool is a free tool that provides valuable insights into the performance of a website. It allows businesses to track website traffic, bounce rates, and the source of their website visitors.
With this information, SMEs can make informed decisions about how to improve their digital marketing strategies moving forward.
Online Promotional Platforms
While Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn provide a cost-effective way for SMEs to reach their target audience and engage with them, there are other promotional platform SMEs in Nigeria needs to gather more traffic for their brand to reach their target audience.
Social Media platforms want you to advertise on their platforms and therefore decrease your reach. For your facebook and instagram post, oy some handfuls of your followers can see it. Its then not a good strategy to spend money to grow your social following since most of them will not see your posts. Always let it grow organically.
With this knowledge, it is now important to use search engine channel to gather more traffic because your prospect are actively searching for your brand as a solution to their problems on Google.
One platform i recommend as an online promotional platform to boost your business in Nigeria as an SME is Shoplife Nigeria. This platform offer various features such as sponsored posts, boosted posts, and promoted accounts when you subscribe as a vendor, which can help businesses to increase their visibility and reach a larger audience on the search engines. You can post your advert on the platform and in no time begin to see the result.
Email Marketing
Email marketing is a cost-effective way for SMEs to reach their target audience and promote their products and services. Email marketing tools such as MailChimp and Constant Contact provide a platform for businesses to create and send professional-looking emails to their subscribers.
In conclusion, digital marketing provides a cost-effective and efficient way for SMEs in Nigeria to reach and engage with their target audience. By utilizing these 5 tools mentioned above, SMEs can improve their digital marketing strategies and grow their business.
