Dayo Olasunkanmi
Either you are a Content Creator, a small business or a big corporation with large database and employees, you need a website to connect the dot of your business in the digital World. Your business website is your digital office, imagine someone walking into your office and making enquiries about your products and services, what experience and personality do you want to showcase to the person?. If designing a website is so important in this digital age, then how do you create your own website and what are the steps you need to take to build a polished and intuitive website in Nigeria that will rep your business any day anytime?
Also Read : 5 Digital Marketing Tools for SMEs in Nigeria
How to Design a Website for my Business in Nigeria
To design a website for your business in Nigeria, follow these steps below:
- Define Your Why: Like I said earlier, your brand’s website is your online office and it must showcase your brand’s personality with effectiveness. Website design is a creative endeavor and gleaning out a better output demands that we know the purpose behind the project. Your WHY is the cohesive force that bind everything together. Determine from the onset what you want your brand’s website to achieve, such as generating leads, providing information about your products or services, or offering online sales (E-commerce).
- Define your Demography: This step might not be necessary if your business started before now. You already knew who your customers or fans are. Peradventure you are just starting your business, then you need to map out who your target audience are. This is very important and critical. You must know who you are trying to reach and what they need or want from your website. This step help you to determine the pain points of your audience and thereby offering a well devised solutions to them.
- Choose your domain name: Using the office analogy again as an example, your Domain name is your Office address on the internet. As your business is physically located in an office address, so also is your Domain name your office address online. That is the reason you must choose a domain name that is memorable and relevant to your business. You don’t want your customers to miss your address, anytime they think of patronizing you again. Example of domain names are Amazon.com , Google.com , Choppinglife.com etc..
- Use Website Builder : With so much tools and technologies available today, you can either choose a website builder like Weebly, Website.com, Wix, Squarespace, or WordPress to build your website for free, or hire a web designer if you need a more custom solution. While going the Free website design route might seems like the best thing, you can end up spending more at the long run. Getting a professional website from the free website builders demands that you connect your Domain name, and most of these platforms won’t allow you to do that unless you subscribe to one of their plans. The plans can either be monthly or yearly. The website builder always comes with a Free host, so you are not to border yourself about hosting your website.
- Get a Custom Design: Unlike the website builder platforms, you can choose to go the other way and pick a hosting plan and get a custom design for your website. Hire a website designer to create a custom design that matches your brand and appeals to your target audience. This is the best option when it comes to designing a website for your business in Nigeria.
- Content Creation Process: If your business domain is your office address and your hosting is the land on which your digital asset is being built, Contents are the building blocks and other things in-between. You must develop contents that communicate your brand’s value, vision and mission to your audience. You can also hire Content Creator or Freelance copywriter to gather content, including text, images, and videos, that will engage and inform your target audience.
- Test, launch and Keep Up to Date: Your website must be mobile responsive, intuitive and give your users not just a good experience but an awesome one. Make sure you test your newly built business website on different devices and browsers, and make any necessary adjustments. Launch your website and promote it through social media, email marketing, and other channels. Update and maintain: Keep your website up-to-date by regularly adding new content, fixing any broken links, and making any necessary updates.
With these 7 steps above, you are on your way to getting connected to more prospects for your business in Nigeria. Your business don’t just need a website in this age, you need a digital office that will connect all the online channels for your brand. Your website is the best place to connect the dot.
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