Dayo Olasunkanmi
Are you looking for how to build an ecommerce website from scratch in Nigeria? Then this content is for you. Taking your business online is not just a new phenomenal, you are lagging behind if your business is not taking advantage of the online channels to reach its target audience. The Internet gives creative businesses leverage to reach wider audience anytime of the day. To make the processes flow easily, you need to create an e-commerce website for your business.
How do you create an e-commerce website for your Business in Nigeria?
To take your business online requires that you start an e-commerce business in Nigeria, and for you to succeed with it, you need a professionally built e-commerce website.
It doesn’t matter if you are new to e-commerce or online business, I will show you step by step the way to take your business online.
There are three most important components that differenciate an e-commerce website from a regular business website;
- The Product Page
- The Shopping Cart and Check out
- The Payment Gateway
How to Build an eCommerce Website in Nigeria [2023]
You can turn your business around in the year 2023 by building an e-commerce website for your business. How do you get started?
- Define your Digital Commerce Goal
- Choose a Platform for your e-commerce website
- Get a way to receive Payment
- Publish your Products and Services
- Promote your Business
Define your Digital Commerce Goal
Your website, social media platforms and all other digital channels are what makes up your digital commerce. You need to define your digital commerce goal in order to get good result online. For a business owner, your goal might be to get leads that you will later convert to customers, for another, it might be to get calls from your Prospects. Digital commerce goals differs depending on the kind of business you are running.
However, you need to understand that your digital commerce goal needs to get a central revolving Point. This is where your e-commerce come into place. You can have a tik tok shop, etsy shop, Facebook commerce etc., your website is still the most important digital commerce channel. Defining your goals from the onset will allow you to get it right.
Choose a Platform for your eCommerce Design
When it comes to platforms to design your eCommerce website, there are lots of options. However, two platforms stand out for a newbie or a business that is just getting started on the digital commerce journey. These are Shopify and Woocommerce
Businesses chooses Shopify for an easy ride over Woocommerce. If you are looking for an easy to start e-commerce platform, you can choose Shopify. Woocommerce have the power and the functions to give your business a World class e-commerce website if you know the technicalities around WordPress.
Have it at the back of your mind that Shopify might get expensive as your store grows. Shopify starts at $29 per month apart from getting a Domain name. WordPress on the other hand can be set up with a little budget for a domain and hosting for a year.
Get a way to Receive Payment
Payment infrastructure in Nigeria is getting more innovative due to the rising competitions among the fintech companies. The top two options you can consider are Paystack and Flutterwave. You can register and follow the process through. If you go the Shopify route, you might need a Paypal account to receive payment.
Publish your Products
It’s not time to publish your products and services. Your product page needs contents about the products, benefits and the functions of the products.
Promote your Business
Now that your website is live and you have some products on it, you can start sharing your website. Some ways to do this is through social media, writing contents, branding and graphics and Video Marketing.
Always make sure that your business get in front of your target audience online by using the right promotional strategies.
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